The music industry is (in)famous for hits that quickly become yesterday’s news. Most pop songs are played on the radio for about two to three months. During that short period of time, we hear them so often that we tire of them. Afterwards, we rarely run across those songs again: except, perhaps, years later on “oldies” stations. It’s rare and remarkable to come across hits that are so memorable, melodious and catchy that they have a staying power that renders them timeless classics. I’d count, for instance, many of the Beatles’ hits in this category, along with Frank Sinatra’s and Nat King Cole’s classic love songs, which are, indeed… unforgettable.
Sandy Chila’s songs, “Avec ton Amour” and “A Light that Dances Solo” have the quality and beauty of such timeless classics. It’s almost impossible to look away from the Tacori jewelers commercial, “Cupid’s arrow,” that features Chila’s song, “Avec ton Amour.” The song is both mesmerizing and memorable.
Bilingual and multicultural like its composer, “Avec ton Amour” features both French and English lyrics to a melody that harks back to the best songs of Salvatore Adamo or Frankie Valli. Making such a comparison takes nothing away from the song’s originality and uniqueness, of course. In fact, some of the most successful contemporary composers and singers—including Amy Winehouse, Norah Jones and Adele—incorporate elements from the best pop music of previous decades while also rendering them new. Timelessness in pop music, to my mind, implies a certain continuity, not only originality. The most talented new composers and musicians don’t fully reject the past or try to reinvent the wheel. Rather, they integrate previous popular musical traditions—be it swing, jazz, Latin music or French varitetes–into their original and quirky compositions and style. Sandy Chila represents the best of both worlds: he blends new and former musical styles as well as several cultural traditions that have inspired him.
As Factory Entertainment (see above), the company that represents Chila states, “the musical journey of Sandy Chila (pronounced “key-la” has taken him around the world and back again.” Chila was born in Monaco, lived in Cairo and relocated to Southern California. Influenced by musical styles considered opposites—such as classical music and hard rock (he toured and recorded for Gilby Clarke of Guns N’ Roses)—Chila’s own talent shines in timeless love songs that have captured the attention of Tacori, one of the most prestigious jewelry companies in the world. Although the signature Tacori “golden arrow” commercial—so elegant and simple, a flirtatious dance of diamond bands—includes only a tantalizing snippet of Chila’s romantic song, “Avec ton Amour”, it’s definitely worth listening to the entire song, which is available on amazon.com and other online music stores:
Avec ton amour:
A light that dances solo:
Memorable, poetic lyrics sung in both English and French combine with a catchy and sophisticated melody to create a song that touches the heart and lingers on your mind. Part of “Avec ton Amour”’s staying power, I believe, can be explained in terms of its international flavor. I’m referring not only to its bilingual lyrics, but also to the various musical traditions it mixes and echoes–which range from Salvatore Adamo’s classics to tango—in an unforgettable song that appeals to fans of sensuality, melody and romance.
Chila’s talents are as wide-ranging and versatile as his musical style. He’s a singer, composer and producer. He’s created the music score for the independent films “Open House” (2007) and “Overloaded” (2009). More recently, he has collaborated with the beautiful and talented young singer, Helena Lalita, producing her songs “Sunlight” and “Paper House,” signed by Warner Brothers Records. I’m certain that Chila’s talents will shine through more and more in hit songs that will reach—and seduce—a mainstream audience.
Claudia Moscovici, Literature Salon