In her 2011 TEDx talk at Silicon Valley entitled the TEDxStory, Lara Stein discussed one of the main goals of the TEDx series she helped launch throughout the world in 2009. The theme of her presentation was “How to create a global movement and how to keep it personal”. To address this topic, Stein first considered if TEDx is actually a movement, a trend or a tribe.
She began with the definition of a movement—“movements are large, sometimes informal, groupings of individuals or organizations which focus on specific political or social issues”—which, in her estimation, described TED and its mission in some respects but not in others. TED tends to include many political groups and affiliations and is, generally speaking, embracing of numerous ideologies yet at the same time politically nonpartisan. She also considered and ultimately rejected the concept of a trend. TED goes much deeper than a trend. Trends tend to be associated with passing fashions and even fads. Baggy pants are a trend. TED, on the other hand, has staying power.
Founded in 1984 by Richard Saul Wurman as a convergence of three fields—technology, entertainment and design—TED has grown into an international phenomenon that covers almost every field of knowledge and human endeavor. Moreover, the goals of this international nonprofit foundation are far from faddish. TED has a worthwhile and ambitious mission: the democratic sharing of information. On their website, the TED organizers state: “We believe passionately in the power of ideas to change attitudes, lives and, ultimately, the world. On TED.com, we’re building a clearinghouse of free knowledge from the world’s most inspired thinkers—and a community of curious souls to engage with ideas and each other, both online and at TED and TEDx events around the world, all year long.” (See http://www.ted.com/about/our-organization)
Given its global reach, Lara Stein declared in her talk that the concept of a “tribe” best describes the TED lecture series. According to its dictionary definition, a tribe is “a social division in a traditional society consisting of families or communities linked by social, economic, religious, or blood ties, with a common culture and dialect”. While TED is not a tribe in the literal or traditional sense, this concept does describe, by analogy, the manner in which its members are united—despite their countless ethnic, national, political and social differences—by a common commitment to sharing meaningful information. They believe not only in the motto of TED—namely, that ideas are “worth sharing”—but also in the assumption that communicating the right ideas can make a significant positive difference in the world. By “right” ideas I mean those that contribute to the communication of scientific knowledge in numerous fields, to the growth of businesses, to the flourishing of individuals and communities, as well as to the growth of art and culture in general—are encouraged.
Being a fan and a participant in the TEDx series, I’m sympathetic to TED’s mission and impressed with its accomplishments. On September 20, 2014, I participated via a Skype interview in a TEDxReghin event entitled “Brizant!” (a branding concept translated as “fire and water”) with the theme “the magic of life” organized by Sorin Suciu in my native country, Romania. The event took place in the town of Reghin, known as “the city of violins”. The participants who spoke about what they perceived as life’s magic and meaning came from different professions and walks of life: economics (Daniel Moga); communication and life coaching (Christina Varo); athletic coaching of children and young adults (Mihai Corui); electrical engineering (Sorina Lupu); business (Flaviu Roman); medicine (Nora Chifor) and writing/art criticism (me). Despite having different perspectives, the speakers shared an honesty in their answers and a commitment to communicating ideas with the public.
For me, this local TEDx event embodied the principles articulated by Lara Stein when she developed the TEDx series—or independently organized cultural events—in over 130 countries and 1,200 cities throughout the world. TEDx stands for disseminating knowledge to everyone, not just the elite. It stands for disseminating knowledge in numerous cities, big or small, capitals or provincial towns. It stands for disseminating knowledge in both developed and developing countries. It stands for disseminating knowledge by people from all walks of life and areas of expertise, not just academic pundits.
It takes a real balancing act to combine a wide, democratic scope with quality standards. For TEDx is committed to having standards—the talks are curated—without, however, being “elitist”. Anyone can participate in these talks as speakers, provided that their presentations meet the curatorial standards of the local organizers and are approved by the central administration in New York City. Since the organizers of local TEDx series have a lot of autonomy, the forum remains open and democratic in fact, not just in theory.
This combination of talks in major cities as well as presentations in smaller communities also ensures that the speakers have an audience interested in what they have to say. Statistically speaking, few participants will have a large, international audience. Like in any other public forum, the more visible the speakers were originally—I’m thinking of “public” intellectuals such as Alain de Botton, or well-established business professionals such as Steve Jobs—the more visible they’re likely to be on the TED speaker series as well. It’s therefore not surprising that Steve Jobs’ 2005 presentation, “How to live before you die”, was one of the most popular TED talks of all time.
But the establishment of the locally organized, grassroots TEDx series ensures that nobody talks in a void. Whether they’re famous or relatively unknown, addressing a large international audience or a small community, no speaker is left to feel like an insignificant drop of water in an ocean of communication of ideas. They all reach an audience and have a chance at making a positive difference in their community. As Mother Teresa once said, “We ourselves feel that what we are doing is just a drop in the ocean. But the ocean would be less because of that missing drop.”
Claudia Moscovici, Literature Salon