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A First-Class Experience: CEO Paul Glantz re-Emagines Movie Theaters

EmagineTheaters

A First-Class Experience: CEO Paul Glantz re-Emagines Movie Theaters

by Claudia Moscovici

Ten years ago, many thought that movie theaters would go by the wayside, the way the video rental industry has. With the rise in popularity of Netflix (founded in 1997), Hulu (founded in 2007) and other popular video on demand companies, which allows viewers to enjoy movies and shows in the privacy of their homes, it seemed as if going to the cinema would become a thing of the past.

A few years ago, Paul Glantz, CEO of Proctor Financial and Emagine Entertainment, Inc., based in Troy Michigan, proved this prediction wrong. He raised over 45 million dollars to create a high-end chain of movie theaters throughout the Midwest. Most are located in his native state, Michigan, and a few can be found in Minnesota and Illinois. This concept is bound to expand, as Emagine Entertainment becomes a highly successful national chain. What Glantz has created is a win-win situation: a greatly enjoyable experience for the viewers that creates great profits for the company. “Whenever I put the interest of those on task to serve ahead of my own, it always turns out beautiful for both of us,” Glantz stated in a recent interview with Laurence Technological University. While regular movie theaters did, indeed, lose some business as a result of video on demand companies, Glantz’s venture shows that, as far as movie going is concerned, people prefer to fly first class rather than economy, so to speak.

The analogy fits. Watching a movie at one of the luxurious Emagine theaters is a similar experience to flying first class. You lean back in luxurious leather seats and enjoy a glass of wine—or a beer—with your movie, and perhaps even a delicious, warm dinner. Snacking is more delectable too. Emagine Theaters not only have a wide array of flavored popcorn options—the most popular American movie munchies since the Great Depression—but also serve pizza, pretzels, and other treats. The soda machines are upgraded too. With the push of a button you can flavor your favorite cola however you wish. The theater space is elegantly appointed in a contemporary design that includes plenty of comfortable seating—and even a fireplace—to enjoy conversation with friends while awaiting the beginning of a film. But this is where the analogy stops: you don’t have to pay premium prices for this first class experience. Movie tickets at Emagine Theaters sell for about ten dollars, only three dollars more than at regular movie theaters. The price is so economical, the movie experience so enjoyable, and the food so enticing, that you might be tempted to just move into the theater for good. (But don’t get any ideas…)

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Romanian film and topics at the Berlin Film Festival 2014

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Romanian film and topics at the Berlin Film Festival 2014

article by Mihai Fulger

translated from Romanian by Claudia Moscovici

As is well known, a soccer game and a film (better said, a motion picture) have in common a standard time frame: both of them last, without extensions, about 90 minutes. Thus, theoretically, from any soccer game reproduced in real time one could make a motion picture. Only, as far as I know, the first cinematographer who actually did this is Corneliu Porumboiu. I’m speaking of the film The Second Game, the fourth motion picture created by the Romanian director, presented in the section Forum at the Berlin Film Festival 2014. The game in question is Dinamo-Steaua, from winter of 1988. Since we’re dealing with this period, this means a game between the top two teams from Romanian First Division, each one filled with top-notch players (moreover, one of them had recently won the European Champions Cup) and, equally symbolic, a confrontation between the Army and the Security (Securitate).

You can read the rest of the article on LiterNet on the link below:

http://agenda.liternet.ro/articol/17905/Mihai-Fulger-Claudia-Moscovici/Romanian-film-and-topics-at-Berlin-Film-Festival-2014.html

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How to Make your Novel into a Movie (by Claudia Moscovici)

Memoirs of a Geisha

 

I don’t know of many authors who wouldn’t want to make their novels into a movie. There are probably three main reasons why writers would love to see their fiction turned into film: a) vanity,  b) money (a novel usually sells better if it gains more visibility as a movie) and c) the most important reason, I believe, is the fact that cinema is the most comprehensive art, which includes several branches of the arts. Great films have the narrative quality of fiction; the visual appeal of photography; a top-notch music score; a good script and quality, character-based acting that, ideally, competes with theater.  If you want it all, as a fiction writer, you somehow have to find a way of collaborating with an accomplished movie director. I’d like to describe below some of the options of collaboration available between fiction writers and movie directors.

Memoirs of a Geisha movie

1)  Sell movie rights to your novel to a top-notch film studio

The baseball player Lefty Gomez is famously quoted as saying “I’d rather be lucky than good”. If you’re a fiction writer or a movie director, however, you definitely need to be both lucky and good to succeed. If you’re good without being lucky you won’t go far in life, unfortunately. If you’re lucky but mediocre, your star will fade quickly, as any fad does. The most successful novels that have been made into mainstream movies, I believe, usually had a winning combination of good fortune and quality writing. If you succeed in publishing your novel with a good publisher–a rather challenging process which I already described in my earlier article “How the Publishing Process Works in the U.S.” (see  link below)–and if that publishing house decides to invest most of its annual promotion budget into your novel, then you have a decent chance of selling movie rights to your book.

https://literaturesalon.wordpress.com/2012/08/08/how-the-publishing-process-works-in-the-united-states-a-writers-perspective/

Because each step I alluded to is very difficult, however, very few novels sell movie rights and even fewer are actually made into successful movies. One of the best examples of a novel that overcame all these hurdles is Arthur Golden’s Memoirs of a Geisha. Published with Alfred A. Knopf in 1997, this masterfully narrated historical novel about a geisha working in Kyoto, Japan around WWII  became a bestseller internationally. The book sold over 4 million copies and was translated into 21 languages. Columbia Pictures bought the film rights. The movie by the same name, directed by Rob Marshall and produced by Steven Spielberg, debuted in December 2005, staring the beautiful and talented Chinese actress Zhang Ziyi.  Well-acted and with spectacular, painterly scenes, the movie cost $85 million dollars to produce but, being a box office hit, made double that much in profits (over $162 million dollars).

Although there was some controversy related to the movie—a former geisha who offered Golden some background information sued him and his publisher, Alfred A. Knopf—overall, this novel is a rare and huge success story which, unfortunately, few writers can boast of. If your novel doesn’t sell tens of millions of copies worldwide and doesn’t get movie rights with a major Hollywood studio–yet you still want to see your novel made into a movie–then what do you do? Your best option is to try to find an appropriate independent film director on your own. If you choose to pursue this avenue, however, you have to exercise caution. Independent movies can be the incredibly powerful and artistic. They’re often more dramatic and character-driven than mainstream cinema. Unfortunately, the field of independent cinema is also a breeding ground for scam artists and frauds.

2)   Collaborating with an independent film director

There’s no shortage of talented independent film directors out there. The challenge consists of finding the right one for your fiction and especially getting the budget necessary to make your film. I’ll have to say upfront that I caution writers against collaborating with film directors that charge the author and/or actors to fund their film. Not only do you risk losing your life savings in this manner, but also your film, even if it is produced, will probably not have a decent distribution network. Likewise, be aware of the sad reality that not all film producers will be honest or upfront about charging authors money. The most dangerous, I believe, are those that string you along and mislead you by either a) asking for incremental “reasonable” sums of money for the project that eventually add up to a huge amount or b) getting you emotionally and creatively invested in the project first, then demanding money later (a classic bait and switch technique of conartists). I think if you’re an author who has large discretionary funds at your disposal, then it’s fine to pay a movie director to make your novel into a movie: as long as both sides are honest and open about what they expect and will get from each other. But I suspect that few authors have large discretionary funds at their disposal, which would be necessary, since making movies is a costly process. If you’re not independently wealthy, as most writers aren’t, then what do you do? This is what I’ll explore next.

Although creative compatibilities between the writer and the film director are most important, without sufficient funding they can’t make a movie. I have not discussed the issue of funding when addressing the rare case of bestselling fiction being made into a blockbuster movie because in such a situation lack of money is obviously not an issue. Insufficient funding is, however, one of the main hurdles in the business of independent film. Generally speaking, there’s an excess of talented writers, independent movie producers and actors and a relative scarcity of funds for them.  Fortunately, there are some funding options available to independent film producers. 

Cristian Mungiu

a)   Public art grants

Public art funding is especially common in Europe. I’ll use Romanian film directors as an example, not only because new Romanian cinema has gained international renown during the last decade, but also because  it relies primarily upon public art grants. The National Center for Cinematography (Centrul National al Cinematografiei) and the European Media Program give annual awards to talented Romanian directors. These grants are competitive (many more directors apply than are awarded grants) and the funding is usually far more modest than the budget of mainstream Hollywood cinema. An independent film usually gets about one million Euros, sometimes less, while Hollywood movies require tens of millions of dollars.

4 months 3 weeks and 2 days by Cristian Mungiu

Even with more modest funding, however, Romanian directors have produced award-winning films that are incredibly dramatic and character-driven. Earlier I reviewed on this blog several such movies, directed by Cristian Mungiu, Vali Hotea and Bogdan George Apetri. Their grants were often supplemented by Western European film grants.  In addition, universities often award film grants, as do cultural centers and institutes, such as ICR (the Romanian Cultural Institute). It is a great privilege for a fiction writer to collaborate with an independent film producer that has the capacity, talent and connections to receive such film grants and to make the most of them by producing great movies. In the best-case scenario, the talents of each complement and enhance the other and the final result is even better than the sum of the parts (fiction and film). 

Outbound (Periferic) directed by Bogdan George Apetri

But even this option is relatively rare, particularly in the United States. Art grants for independent films are far more common in Europe than in the U.S. So what are some viable options for American writers and film directors?

Sundance Film Festival

b)   Private non-profit funding for independent films, such as the Sundance Film grants and crowd funding, such as Kickstarter

Sundance Film Grants

In the U.S., public funding for independent films–aside from the modest grants awarded by universities mostly to their students—is meager and rare. There are, however, some private grant sources worth mentioning. The most notable among them are the Sundance Film grants offered by the Sundance Institute. The renowned actor and film director Robert Redford founded this non-profit organization in 1981. In 1985 the institute took over the United States Film Festival. Its Feature Film Program supports new independent screenwriters and directors (or “Lab Fellows”). The winners of these grants get to shoot their films under the tutelage of established film directors and cinematographers. The Sundance Institute also has similar grants for documentary films and film music.  Through its combination of funding, studio experience and guidance from seasoned professionals, the Sundance programs offer a wonderful opportunity to talented new film directors. Many independent movies make the film festival circuit in the U.S. and Europe, the most prestigious of which are the Cannes and Sundance film festivals.

Kickstarter crowd funding

Kickstarter crowd funding

Another avenue for funding, particularly in the U.S. where, as mentioned, public funds are relatively few, is crowd funding. Kickstarter has become a popular source of funding for independent films. As the article below states, its films won 12 awards at the Sundance Film Festival 2012:

http://www.kickstarter.com/blog/reporting-back-kickstarter-at-sundance-2012

Launched in 2009 by Perry Chen, Yancey Strickler and Charles Adler, Kickstarter is a collective yet private way of investing money in film projects that people believe will make a profit. Film directors present a project and stipulate a deadline for raising the funds. If they can’t raise the funds by that date, then they don’t collect any of the pledged donations. The donations are made via Amazon payments and the platform is international (anyone in the world can propose projects and pledge donations). Kickstarter takes 5 percent of the profits made. The main downsides of Kickstarter are lack of enforcement and minimal quality control. The projects are selected based on their stipulated ability to make a profit, not necessarily based on their artistic quality. Also, there’s no way, as of yet, to enforce that those who propose certain projects will deliver them or that they’ll meet the standards of the individuals who funded them.

Follow your dreams but stay grounded in reality

For fiction writers and film directors alike, huge mainstream success is usually not something that comes automatically, if at all. Success in general depends on maximizing options, making good choices and being adaptable to change. No author can bank on having their novel become an international bestseller. Similarly, no independent movie director can count on having their movie become a blockbuster and win prestigious awards. The odds of both are equivalent to winning the lottery. To go back to my modified quote by Lefty Gomez, you have to be both lucky and good to succeed, particularly on such a grand scale. Fortunately, in many respects, both writers and movie directors make their luck—or at least maximize their chances for success–by exploring the best and most realistic options for a fruitful collaboration that turns fiction into film. 

Claudia Moscovici, Literature Salon

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Why We (Still) Love Audrey Hepburn

Audrey Hepburn

With an unforgettable elfish, delicate and childlike beauty and extraordinary talents in acting, languages and dance, Audrey Hepburn is also known as an avid humanitarian. Since I have been educated in a tradition of “cultural studies”, perhaps initiated by the French critic Roland Barthes–where significant cultural phenomena aren’t taken for granted, but rather analyzed and explained–I’d like to examine here some of the reasons why we (still) love Audrey Hepburn. The answer to this question is only obvious in hindsight, once the actress achieved not only worldwide fame, but also an iconic status as the symbol of classic–and classy– femininity. But millions of actresses aspire to this level of success and few attain it. So why and how did Audrey Hepburn achieve what others only dream about? My answer is that she truly had it all: a unique yet extraordinary beauty, charm, brains, talent, luck, compassion and character.

Her Many Talents

Born Audrey Kathleen Ruston in 1929 in Brussels, Belgium, Audrey had a knack for languages (she was fluent in English, Dutch, French, Spanish and Italian) and a natural aptitude for dance. When her family moved to Amsterdam, she took ballet lessons with Sonia Gaskell, one of the greatest Dutch ballerinas. Although very talented, at 5’7” Audrey was considered too tall to become a first-rate ballerina at the time. Nonetheless, the study of ballet gave her the grace, elegance and poise that would serve her well later on, when she embarked on her career as an actress.

Struggles, Character and Compassion

As is well known, Audrey Hepburn didn’t have an easy childhood. The years of hardship she and her family endured during WWII built her character and taught her how to become a survivor and have compassion for others. During the German occupation of the Netherlands, she suffered from malnutrition, anemia and respiratory issues. Her family barely had enough food to survive. But years later, in an interview, Hepburn remembers and expresses compassion for those who had it far worse: “I have memories. More than once I was at the station seeing trainloads of Jews being transported, seeing all these faces over the top of the wagon. I remember, very sharply, one little boy standing with his parents on the platform, very pale, very blond, wearing a coat that was much too big for him, as he stepped on to the train. I was a child observing a child.”

These horrific memories fortified her while at the same time increasing her empathy. When she left her successful movie career to focus on her family and humanitarian issues, Audrey would be appointed Goodwill Ambassador of UNICEF.  Even four months before her death, when she was suffering from appendiceal cancer, Hepburn still thought about the plight of others. She made a visit to Somalia in 1992, emphasizing that empathy–particularly for children, who are the most innocent casualties of politics and war–is universal: “Taking care of children has nothing to do with politics. I think perhaps with time, instead of there being a politicization of humanitarian aid, there will be a humanization of politics.” Unfortunately, we are still waiting for this chiasmic reversal to happen.

“Luck Comes to Those Who Come Prepared”

Lefty Gomez remarked “I’d rather be lucky than good.” He was right. Most likely, without some luck and connections, nobody makes it to the top of any field, much less a more “subjective” field like acting. But all this is counterbalanced by one of my other favorite sayings about luck, attributed to Henri Poincaré“Luck comes to those who come prepared.” Without giving it one’s all–consistently and undaunted by hardship or periodic failures–success is unlikely. In her youth, Hepburn took a job as a London chorus girl—which though less prestigious than being a ballerina paid three times more than ballet–in order to support her family.

Luck also ran her way, however. She was spotted by a scout for the large American movie company Paramount Pictures. At first, they cast the budding actress in minor roles. Then, once she proved her talent, Hepburn landed a more significant part in Thorold Dickinson’s The Secret People (1952), in which she shone in the very fitting role of a ballerina. By chance—or good luck, once again—the popular French novelist Colette saw her performance and is said to have exclaimed “Voilà! There’s your Gigi.” This role would bring Hepburn international acclaim.

“Charm, Innocence and Talent”

By the time she was cast alongside Gregory Peck in Roman Holiday (1953), Audrey Hepburn had all the promise of being a leading lady. Although the role of Princess Ann—a young woman who escapes the protocols of royalty to lead a more ordinary life and falls in love with an American journalist—was initially cast for Elizabeth Taylor, Hepburn stole the show in her screen test. William Wyler, the director, declared: “She had everything I was looking for: charm, innocence and talent. She was also very funny.” Initially, they were going to advertise the movie in terms of the more established and recognizable star—Gregory Peck—with Hepburn cast in a secondary role:  “Introducing Audrey Hepburn”.  Recognizing Audrey Hepburn’s charm and talent, however, Peck is said to have asked them to announce her name in the same way as his: “You’ve got to change that because she’ll be a big star and I’ll look like a big jerk.”

Classy and Classic Femininity: “The Audrey Hepburn Look”

His prediction came true. Hepburn won an Academy Award in 1953 for the movie and stole the hearts of audiences—and critics–worldwide. Her elfish, childlike yet elegant beauty, which graced the cover of Time Magazine in 1953, also inspired the “Audrey Hepburn look”, which is still a mark of classy and classic femininity to this day.  Yet even in this domain, Hepburn had a bit of luck. The famous fashion designer Hubert de Givenchy is responsible for creating the Audrey Hepburn style—particularly the little black dresses—that would inspire women’s fashions for decades, to this day. When told that he’d design a dress for “Ms. Hepburn” for the movie Sabrina in 1954, Givenchy mistakenly believed it would be for Katherine Hepburn, and expressed some disappointment when he found out that it wasn’t. But soon Audrey Hepburn won him over, forging a friendship–and collaboration on fashion—that would last for the rest of her life. The most recognizable style was the iconic Givenchy black dress Audrey Hepburn wore in Breakfast at Tiffany’s (1961), a film inspired by a Truman Capote novella. But Hepburn characteristically shaped her role. The movie was initially supposed to be about the romance of Holly Golightly, a call girl from New York. Audrey Hepburn knew her boundaries—she declared, “I can’t play a hooker”—and played instead a character filled with femininity, grace and impish charm.

Audrey Hepburn had–and still has–a universal appealWomen wanted to be like her; men wanted to be with a woman like her. This is not necessarily the case for all beautiful women. There was something about Audrey Hepburn’s beauty that was childlike and unthreatening to women—unlike, for instance, the far more mature and overtly eroticized beauty of sex icons like Marilyn Monroe—yet still extremely seductive, even disarming, to men.

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Audrey Hepburn had a unique and astonishing form of beauty, many talents, intelligence, a little luck mixed with a lot of perseverance, modesty and class. Of course, these assets aren’t the ingredients of a recipe for success: a dab of this, a pinch of that.  The qualities that made Audrey Hepburn a great actress were, above all, also those that made her a great person: her genuine compassion and strength of character. Ultimately, it’s not the roles she played that made her an enduring cultural icon, but who she was. And this is why we (still) love Audrey Hepburn. 

Claudia Moscovici, postromanticism.com

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